Codes and Conventions of music videos: Codes and conventions are different things used within music videos to construct messages and meanings. These techniques can be divided into two types; technical and symbolic. Technical - how meaning in conveyed using technical equipment e.g. camera angle, shot type, non-diegetic sound, diegetic sound, pace and style of editing and the genre. Symbolic - ways of showing meaning beyond what you can see e.g. through facial expressions, gestures, poses and miss en scene. It is important to have codes and conventions in music videos as it allows for the audience to be familiar with different genres and will eventually recognise the different genres sub consciously. it also provides a structure to the video that the audience will understand and the video suits and relates to the song and lyrics in some way. List of codes and conventions: Elaborate, choreographed dance routines emphas i...
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