How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) Product 1 – Music Video I intend to use the four areas of the media theoretical framework to communicate meaning in my music video and to meet the requirements of the chosen brief in an effective way. My target audience will be a 16-25 year old male and female AB class demographic. I felt that this was clear with my representation of the youth in a rural yet urban environment that is familiar with me and the characters involved, creating a nostalgic feel to my music video. I want to give the audience a narrative based video with performance elements interjoined showing off artist, Yung Volk’s talent as a performer. I noticed that this is something that is wanted in music videos when asking my focus group and on my Instagram poll. In addition, I intend to create a pluralistic represen...
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